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Our Experience

Our roll-call of past projects is unusual – they're not just design concepts, they resulted in highly successful products that are out there, being used.

What do we do differently?

Every successful new product design needs several important ingredients:

  • Innovative ideas – a different perspective breeds new insights
  • Context sensitivity – products that not only respect but delight
  • Fresh aesthetics – whether a design for now or to last down the years
  • Creative engineering – innovative approaches to technical challenges at every stage
  • Physiological awareness – achieving natural, predictable physical interactions

Each of the products that leave our stable contains these essential ingredients, and sets them apart from their competitors.

 
Professional power tool range
Professional power tool range
Client
Genvon Group (formerly Wang Sing)
Summary
Brand development and product design of a fresh, strong professional power tool range for the European market for a large Chinese branded tool manufacturer.
Newlife Sewing Machine
Newlife Sewing Machine
Client
International Sewing Machines, Iran
Summary
Newlife is a classically designed, mid-range sewing machine range for the domestic market. Hyphen developed a product design language and brand image for ISM in their push to expand their European market share.
TOMY Megasketcher
TOMY Megasketcher
Client
TOMY
Summary
Hyphen designed a series of different Megasketcher products for TOMY, which remain timeless classics with lasting appeal.
Gartenkraft Hose Reel
Gartenkraft Hose Reel
Client
Zhenjiang Starmatrix Group
Summary
Chinese manufacturer Starmatrix chose Hyphen to produce a distinctive and original design of retractable garden hose, with lasting appeal, for their new Gartenkraft brand of products for the European market.
BikeMike motorcycle intercom
BikeMike motorcycle intercom
Client
Oxford Products
Summary
Concept design work for a new range of motorcycle intercoms, from basic intercom function only, to models including integrated radio and bluetooth connectivity.
Maximiser battery charger
Maximiser battery charger
Client
Oxford Products
Summary
Product concept design for a vehicle battery charger and conditioner for UK motorcycle and cycle accessories company, Oxford Products.
Quartz Disc Lock
Quartz Disc Lock
Client
Oxford Products
Summary
A motorcycle security lock designed to attach through the holes of a front brake disc. Styled to create the feeling of strength and impenetrability.
Lobster 700TV Mobile Phone
Lobster 700TV Mobile Phone
Client
Virgin Mobile
Summary
Hyphen created the styling for this unique design of mobile phone, capable of receiving live broadcast TV over the DAB network.
B&Q own brand power tools
B&Q own brand power tools
Client
B&Q
Summary
In 2003 Hyphen were asked to redesign B&Q's range of 16 budget power tools, the Performance Power range, at the time consisting of a disparate pack of tools of varying styles and colourways.
BerryBuddy desk charger
BerryBuddy desk charger
Client
Innov 8 Systems
Summary
Desktop charging cradle suitable for multiple Blackberry phone models that allows charging and computer syncing.
TOMY Get-a-letter
TOMY Get-a-letter
Client
TOMY
Summary
TOMY set Hyphen the brief to take a toy concept, licensed from an inventor, and turn it into a fun, interactive and educational toy.
Hill-Billy Compact Plus
Hill-Billy Compact Plus
Client
Powakaddy International
Summary
The Hill-Billy Compact Plus was designed to replace a golf trolley that had been central to the Hill-Billy brand for a number of years.
Monitor Audio I-Deck
Monitor Audio I-Deck
Client
Monitor Audio
Summary
The i-Deck was one of the first dedicated hi-fi docking systems designed specifically for Apple's new breed of iPods.
TT Compact Styler
TT Compact Styler
Client
Tangle Teezer
Summary
The award-winning Tangle Teezer for on the move. Perfect for handbags or suitcases.
TT Magic Flowerpot
TT Magic Flowerpot
Client
Tangle Teezer
Summary
The Magic Flowerpot aims to end children's fears of the often painful hair brushing experience.

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