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Strategy

Product and innovation strategy can help businesses determine the focus for innovation and new product development in terms of market segmentation, product range and feature lists, which reflect both current and changing consumer attitudes and lifestyles.

Factors we consider when formulating a strategic product plan with our clients may include market and trend analysis, future scenarios, legislative policy changes, social attitudes and economic rationales and important sustainability issues such as materials and process selection, product lifecycle, disassembly and recyclability.

 
Hyphen Design’s Approach to Product Design - Industrial Design Strategy
 
Recent Projects
Electronic banking prototypes
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Electronic banking prototypes
 
AXIA LED Luminaire
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AXIA LED Luminaire
Latest News
05:02:2014
Hyphen has been working closely with a team at Lawrence Berkeley Labs to design and develop a range of portable devices fo...
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11:09:2013
Hyphen has moved! Hyphen's core consulting business is now based in downtown Los Angeles.

Chasing the dreams of sun, su...
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