Innovation
The user experience is the end-point of product development that means more than a mere facelift, and
where innovation can lead to valuable new patentable features of real benefit.
Our design team create better products by using observational and analytical techniques to gain insights
into real user experiences, in context, that highlight interruptions in use or frustrations. We eradicate
such issues by questioning preconceptions and given norms that may have meant a product remained unchanged.
Such game-changing innovation can lead to a new design becoming an instant market leader and, eventually,
a new norm in itself.