Human factors

Good ergonomics is all about predictability. We create products that require nothing more than natural intuition to operate or use, work in complete harmony with the body's ergonomic bias and provide a pleasurable user experience that sets them apart from their competitors. A natural and intuitive interaction with a product instils confidence and elevates even the most ordinary product.

Well-designed functional products allow a user to focus their full attention on the activity, rather than being distracted. Nowhere is this more important than for medical or industrial products, where such distractions can have disastrous consequences. Even everyday products can make us feel inadequate or embarrassed if their clumsy ergonomics mean we fail in some way when using them.

Achieving good ergonomics sometimes involves building complex ergonomic test rigs, form studies and prototypes to refine and optimise critical ergonomic form, but more often than not it's about using the product language with actions and reactions that people recognise from their life.