The Perfect Man Bag

The design for the perfect man bag has been unveiled today by shopping comparison site Kelkoo. Following the rise in popularity of male bags over the past decade, they have become the ultimate status symbol for today’s modern metrosexual, and are now sported by an increasing number of celebrities like David Beckham, Jude Law and Brad Pitt. To create the perfectly designed bag based on man’s psychological and physiological needs Kelkoo teamed up with Geoffrey Beattie, Professor of Anthropology at Manchester University, and ergonomic design engineers, Hyphen Design. The newly unveiled concept, ‘The Hunter’, is based on the commonly understood premise that the majority of modern male shopping behaviours are based on our ancestral hunting and gathering skills.


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